Measuring Impact
Evidencing the impact and developmental value of Make Your Mark with Susan Room® coaching.
I have partnered with Dr Selin Kudret, FHEA, Associate Professor of Leadership at Henley Business School, University of Reading, and Founder of Happy People at Work to help organisations and individuals understand the impact and developmental value of Make Your Mark.
Together, we help organisations and individuals measure and understand what changes for participants, how that change supports organisational goals, and the business case for continued investment in voice, presence and communication development.
"When organisations invest in coaching, they need more than positive feedback. They need evidence that it is building capability, strengthening confidence and creating value that lasts."
Susan Room, The Business Voice Coach
When commissioning Make Your Mark coaching and workshops, organisations can choose to add one or more optional Impact and Development Briefs, available at additional cost.
Impact Briefs
At organisation level, we offer a choice of two Impact Briefs to help organisations evidence value, justify investment in leadership development, and identify where further development may be useful:
1. Immediate Impact Brief
A concise group-level brief based on a pre-coaching survey and a post-coaching survey. It shows immediate shifts in learning, confidence, behavioural intention and priority development areas, helping organisations understand early impact and justify their investment in Make Your Mark with Susan Room® coaching.
2. Sustained Impact Brief
A group-level brief based on a pre-coaching survey, post-coaching survey and follow-up survey. It shows whether learning has been retained and applied over time, supporting future learning and development planning, budget decisions and internal reporting.
Development Briefs
At individual level, we offer a choice of two Development Briefs to help individuals understand their own progress and translate the learning into lasting behavioural change in their everyday leadership practice.
1. Immediate Development Brief
A confidential brief based on an individual's pre-coaching and post-coaching survey responses. It helps them understand their own progress and provides practical, behaviour-focused suggestions for taking the learning forward.
2. Sustained Development Brief
A confidential brief based on an individual's pre-coaching, post-coaching and follow-up survey responses. It helps participants understand whether they have sustained and applied their learning over time, with tailored suggestions for longer-lasting behavioural change.
Together, these tools help organisations move beyond attendance and satisfaction measures, while also helping individual leaders translate learning into practical, lasting behavioural change.
Dr Selin Kudret
Dr Kudret is a leadership scholar, policy advisor and consultant working at the intersection of behavioural science, leadership and responsible AI. She holds a PhD in Organisational Psychology from King’s College London and brings 23 years of experience across industry and academia, with particular expertise in leadership development and advisory work for people and teams operating in high-stakes, high-impact contexts, from Army officers to women leaders in AI.
Our collaboration brings an evidence-based, behavioural science-informed approach to helping organisations and individuals understand what has changed as a result of Make Your Mark with Susan Room® coaching, and how that progress can be taken forward to create lasting developmental impact in leaders’ everyday behaviours.
Dr Selin Kudret, FHEA
Clients and Partners
“I rely on Susan's four-step Make Your Mark framework to prepare my mindset, body, words, and voice before important events. It consistently leaves me feeling confident and fully prepared.”
Ben Redshaw, HR Consultant, HR Lead in Fortune 100 companies, and member of CIPD AI Advisory Panel
“Machines can process information. But leadership, connection, and trust come from people. That is where our voice matters most. And that’s what I worked on with Susan.”
Mathilde Thoonsen-Bentz, Global Transformation Leader, Financial Services Company
“Susan has really taught me how to come across with credibility, bring my authentic self and be confident without being arrogant and boastful.”
Halina Evans, Chief People Officer, global financial services.