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A quick guide to executive coaching

The word 'coach' derives from the Middle French 'coche': a means of getting from one place to another. Executive coaching is about helping busy professionals do just that.


Through a series of 121 conversations, an executive coach helps individuals unlock their unique gifts and potential and move towards pre-agreed goals. Research shows this leads to greater confidence, presence and happiness, as well as better business results. 

Most of my 121 work as an ICF PCC credentialed coach involves coaching leaders and aspiring leaders for corporate clients. It often starts with helping them turn their inner critic into their inner coach, and is particularly powerful when combined with voice coaching.


Unlike counsellors or therapists who look into the past, executive coaching focuses on the present and the future. It sits alongside mentoring, leadership development and performance management, and, skilfully delivered, has huge positive impact and many benefits. 

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Executive coaching benefits

Executive coaching helps busy professionals

  • manage stress and complexity

  • transition quickly and smoothly into new roles 

  • (re)define their passion, purpose, values, beliefs and leadership style

  • develop confidence, clarity and commitment

  • consider different paths and perspectives

  • improve productivity, efficiency and effectiveness

and organisations

  • identify and develop high potential employees

  • increase employee engagement, motivation and performance

  • acquire, build, deploy and retain talent 

  • improve business results, communication and teamwork

  • become more diverse and inclusive

  • enhance and harness their intellectual and creative capital

For more about the benefits of coaching, read my blog 

'10 Benefits of Coaching.' 


What clients say

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“Susan is extremely talented. After just a few sessions, I was able to speak clearly, confidently and assertively to large audiences.”

– Celine Delacroix, Partner, Global Head of Oil Field Services, Ernst & Young
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