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10 Benefits of Coaching

Updated: Mar 10, 2023

If you’ve never experienced coaching, it isn’t always easy to appreciate its power. Here are 10 benefits coaching can bring.

1. Clarity

In today’s ‘always on’ world, we’re so busy delivering we often react rather than reflect on what’s important. Coaching creates the breathing space you need to think about you: your purpose, your priorities and the outcomes you want to achieve.

“The best investment you can make is an investment in yourself. The more you learn the more you earn.”

Investor and philanthropist, Warren Buffett


2. Confidence

You’ll find a safe place to talk openly about issues, and overcome what’s holding you back, with a trusted partner who believes in you and encourages you to find your own answers to succeed.

“A coach is someone that sees beyond your limits and guides you to greatness.” Former professional American basketball player, Michael Jordan


3. Insight

Want different perspectives and insights that challenge you to think and act differently? A coach is a constructive thinking partner who encourages self-awareness, development and growth.

“We cannot change what we are not aware of and once we are aware,

we cannot help but change.”

Business leader, activist, author and philanthropist, Sheryl Sandberg


4. Focus

Be it external, organisational or personal, change is constant. You’ll not only know what you want to achieve, but how to achieve it. Your coach is there to help you find your personalised plan of action, navigate competing and changing priorities, hold you to account and keep you on track.

“Always remember your focus determines your reality.”

Filmmaker, philanthropist and entrepreneur, George Lucas


5. Relationships

You’ll discover how to have great conversations that get you to the outcomes you want. Better understanding the needs, motivations and behaviours of others makes relating and results easier.

“I can do things you cannot. You can do things I cannot.

Together we can do great things.”

The late Roman Catholic nun and missionary, Mother Teresa


6. Presence

“When I walked into that room, I felt confident and in control.”

That’s how a client once described a career-changing meeting following our time together. That’s executive presence – its empowering.

“My presence speaks volumes before I say a word.”

Rapper, singer, actor and activist, Mos Def


6. Authority

You’ll find the words and ways to use your voice to sound more authentic, authoritative and credible. When you mean business, you need to convey confidence and get heard.

"Women don’t need to find a voice, they have a voice, they need to feel empowered to use it and people need to be encouraged to listen.”

Duchess of Sussex and American philanthropist, Meghan Markle


8. Capability

You’ll increase your capabilities, which will boost your confidence. That becomes a self-fulfilling prophecy. The more confident you are, the more you use new skills, the more capable you become.

“If we all did the things we are capable of, we would truly astound ourselves.”

The late inventor and businessman, Thomas Edison


9. Impact

Your problem-solving, decision making, productivity and results will improve. You’ll enhance your personal brand, changing how others see and interact with you. This will positively impact you, your team and your organisation.

“Executive coaching works. Coaching leads to a moderate-to-large amount of change in executives’ skills and/or performance.”

Kenneth P. De Meuse and Guangrong Dai, Korn Ferry Institute in the 2010 report: The effectiveness of executive coaching


10. Opportunity

By improving your confidence, performance and impact, you’ll create more opportunities for yourself – be it an expanded role, promotion, or role/career shift.

“If you don’t create new opportunities within the confines of your ‘day job’

they may never come your way.” Organisational behaviour professor and author, Herminia Ibarra in her book:


Susan Room is one of the rare few qualified to provide voice and executive coaching, her unique blend of experience allows her to help others feel, look and sound confident – improving performance and happiness at work.

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