121 executive coaching

Coaching philosophy

I practice 'co-active' coaching, which involves:

‘...partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. In each meeting, the client chooses the focus of the discussion, while the coach listens and contributes observations and questions. This interaction creates clarity, and moves the client into action.’ 


Source: International Coaching Federation (ICF)

My coaching does not involve:

  • structured, ‘classroom’ training with a fixed learning agenda.

  • therapy, psychoanalysis, psychotherapy - although coaching does promote greater self-awareness and enquiry, so can be considered as an alternative to counselling.

  • …mentoring, or solving the client's problems. Co-active coaching deems the client to be ‘creative, resourceful, and whole’, the ‘expert on their life’ and, as such, ultimately responsible for the results they get.